Thursday, Oct. 6, 2005

SENATORS HOCKEY HEATS UP WITH DIRECT ENERGY SPONSORSHIP

OTTAWA - The Ottawa Senators will be hitting the ice with some added spark this season after Direct Energy, North America's largest competitive energy and related services provider, announced it has expanded its sponsorship of the Corel Centre, the home of the Ottawa Senators Hockey Club.

"Direct Energy is looking forward to an exciting season with the Senators and is delighted with our expanded sponsorship agreement," said Mike Arkless, senior vice-president Canada East and chief business officer, Direct Energy Business Services. "With today's announcement and Direct Energy's founding sponsorship of Roger's House, ongoing sponsorship of the Walk, Roll and Run for Roger's House and support of the Ottawa Senators Foundation, we have solidified our commitment to being a vital presence in the communities in which our employees and customers live and work." 

As the official energy services provider of the Corel Centre, Direct Energy's sponsorship includes an in-ice logo, increased signage, the newly named Direct Energy Club Level and the Direct Energy Power Patrol and Power Play programs.

"The Senators are delighted to expand our relationship with one of our key partners, Direct Energy," said Roy Mlakar, the Senators and Corel Centre president and chief executive officer. "We are proud to align ourselves with Direct Energy, a company that is dedicated to quality customer service and shares our strong commitment to the community."

About Direct Energy

Direct Energy is North America's largest energy solutions provider, with over five million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing energy costs through a portfolio of innovative products and services. To learn more about Direct Energy or its energy efficient products and services, visit www.directenergy.com.

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