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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

Monday, 02.19.2007 / 12:00 AM ET / News
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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

OTTAWA - The new-media approach adopted by the Ottawa Senators and interest in the club's popular Hockey Night in Barbados contest have delivered 1,590,487 visits to www.ottawasenators.com - the highest number for January in club history.

 

The Hockey Night in Barbados micro-website had 472,226 visits, while the Senators site had 1,185,26. Launched in November 2006, the Hockey Night in Barbados contest invited fans to submit short videos online, showcasing their team spirit. Semi-finalists were featured on the micro-site and during games at Scotiabank Place, where the fans could vote immediately for their favourite entry by SMS (short message service voting on a cell phone). The winner will be announced at the Senators home game on February 28 and crowned Sens Army Captain.

 

The Senators credit the traffic increase in the club's growing use of new media in fully-integrated campaigns, such as the Hockey Night in Barbados contest.

 

"Our latest contest engaged our fans on multi levels, from SMS voting at Scotiabank Place during games to on-line video submissions," said Jeff Kyle, Senators vice-president of marketing. "Our video library also continues to attract thousands of visitors a month. We just recently launched The Sens All Access feature, presented by Bell, which sees Gord Wilson recapping all home-game results with a player interview."

 

Kyle highlighted that the number of impressions, or pages viewed on the club's website, has more than doubled in the past year. "In January 2006 we had 5.9 million impressions and that grew to 11.9 million last month," he said. "Fans are viewing more content, downloading more information and generally spending more time interacting online."

 

During the 2006-07 season, visitors have spent an average of eight minutes per visit compared to two minutes last year.

 

"Recent studies of new-media usage have shown that today's teenager interacts with 5.4 media channels simultaneously (can include watching television, text-messaging, surfing the internet and listening to music), as opposed to adults who manage 1.7 channels at the same time. We are focused on developing new features and content that can be delivered on multiple channels - be it wireless, e-mail and web," concluded Kyle.

  

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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 MTL 75 46 21 8 197 167 100
2 TBL 75 46 22 7 244 194 99
3 DET 73 39 22 12 212 201 90
4 OTT 73 37 25 11 213 195 85
5 BOS 74 36 25 13 195 193 85
6 FLA 74 34 26 14 184 202 82
7 TOR 75 27 42 6 194 241 60
8 BUF 74 20 46 8 141 249 48

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Karlsson 73 19 40 10 59
B. Ryan 69 18 35 9 53
K. Turris 73 21 31 0 52
M. Stone 71 18 33 15 51
M. Hoffman 70 26 20 20 46
M. Zibanejad 71 19 24 3 43
M. Michalek 66 13 21 3 34
C. MacArthur 53 13 13 -10 26
A. Chiasson 67 11 15 -4 26
D. Legwand 71 9 17 3 26
 
GOALIES: W L OT Sv% GAA
A. Hammond 14 1 1 .938 1.92
C. Anderson 14 12 7 .925 2.44