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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

Monday, 19.02.2007 / 12:00 AM / News
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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

OTTAWA - The new-media approach adopted by the Ottawa Senators and interest in the club's popular Hockey Night in Barbados contest have delivered 1,590,487 visits to www.ottawasenators.com - the highest number for January in club history.

 

The Hockey Night in Barbados micro-website had 472,226 visits, while the Senators site had 1,185,26. Launched in November 2006, the Hockey Night in Barbados contest invited fans to submit short videos online, showcasing their team spirit. Semi-finalists were featured on the micro-site and during games at Scotiabank Place, where the fans could vote immediately for their favourite entry by SMS (short message service voting on a cell phone). The winner will be announced at the Senators home game on February 28 and crowned Sens Army Captain.

 

The Senators credit the traffic increase in the club's growing use of new media in fully-integrated campaigns, such as the Hockey Night in Barbados contest.

 

"Our latest contest engaged our fans on multi levels, from SMS voting at Scotiabank Place during games to on-line video submissions," said Jeff Kyle, Senators vice-president of marketing. "Our video library also continues to attract thousands of visitors a month. We just recently launched The Sens All Access feature, presented by Bell, which sees Gord Wilson recapping all home-game results with a player interview."

 

Kyle highlighted that the number of impressions, or pages viewed on the club's website, has more than doubled in the past year. "In January 2006 we had 5.9 million impressions and that grew to 11.9 million last month," he said. "Fans are viewing more content, downloading more information and generally spending more time interacting online."

 

During the 2006-07 season, visitors have spent an average of eight minutes per visit compared to two minutes last year.

 

"Recent studies of new-media usage have shown that today's teenager interacts with 5.4 media channels simultaneously (can include watching television, text-messaging, surfing the internet and listening to music), as opposed to adults who manage 1.7 channels at the same time. We are focused on developing new features and content that can be delivered on multiple channels - be it wireless, e-mail and web," concluded Kyle.

  

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SCHEDULE

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STANDINGS

ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 MTL 63 41 17 5 171 139 87
2 TBL 65 39 20 6 213 171 84
3 DET 61 35 15 11 180 159 81
4 BOS 62 31 22 9 165 161 71
5 FLA 64 28 23 13 156 181 69
6 OTT 61 27 23 11 173 166 65
7 TOR 64 26 33 5 173 195 57
8 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Karlsson 61 15 33 2 48
B. Ryan 57 16 31 10 47
K. Turris 61 15 28 -5 43
M. Hoffman 58 23 17 25 40
M. Stone 59 15 24 10 39
M. Zibanejad 59 16 18 4 34
C. MacArthur 53 13 13 -10 26
M. Michalek 56 11 14 -2 25
D. Legwand 59 8 14 -4 22
A. Chiasson 55 9 12 -8 21
 
GOALIES: W L OT Sv% GAA
C. Anderson 13 11 7 .927 2.37
R. Lehner 9 12 3 .905 3.02