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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

Monday, 02.19.2007 / 12:00 AM ET / News
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Bulletin: Senators Website Traffic Exceeds 1.5 Million in January

OTTAWA - The new-media approach adopted by the Ottawa Senators and interest in the club's popular Hockey Night in Barbados contest have delivered 1,590,487 visits to www.ottawasenators.com - the highest number for January in club history.

 

The Hockey Night in Barbados micro-website had 472,226 visits, while the Senators site had 1,185,26. Launched in November 2006, the Hockey Night in Barbados contest invited fans to submit short videos online, showcasing their team spirit. Semi-finalists were featured on the micro-site and during games at Scotiabank Place, where the fans could vote immediately for their favourite entry by SMS (short message service voting on a cell phone). The winner will be announced at the Senators home game on February 28 and crowned Sens Army Captain.

 

The Senators credit the traffic increase in the club's growing use of new media in fully-integrated campaigns, such as the Hockey Night in Barbados contest.

 

"Our latest contest engaged our fans on multi levels, from SMS voting at Scotiabank Place during games to on-line video submissions," said Jeff Kyle, Senators vice-president of marketing. "Our video library also continues to attract thousands of visitors a month. We just recently launched The Sens All Access feature, presented by Bell, which sees Gord Wilson recapping all home-game results with a player interview."

 

Kyle highlighted that the number of impressions, or pages viewed on the club's website, has more than doubled in the past year. "In January 2006 we had 5.9 million impressions and that grew to 11.9 million last month," he said. "Fans are viewing more content, downloading more information and generally spending more time interacting online."

 

During the 2006-07 season, visitors have spent an average of eight minutes per visit compared to two minutes last year.

 

"Recent studies of new-media usage have shown that today's teenager interacts with 5.4 media channels simultaneously (can include watching television, text-messaging, surfing the internet and listening to music), as opposed to adults who manage 1.7 channels at the same time. We are focused on developing new features and content that can be delivered on multiple channels - be it wireless, e-mail and web," concluded Kyle.

  

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ATLANTIC DIVISION
  TEAM GP W L OT GF GA PTS
1 y - MTL 82 50 22 10 214 184 110
2 x - TBL 82 50 24 8 259 206 108
3 x - DET 82 43 25 14 231 211 100
4 x - OTT 82 43 26 13 232 208 99
5 BOS 82 41 27 14 209 201 96
6 FLA 82 38 29 15 198 213 91
7 TOR 82 30 44 8 206 257 68
8 BUF 82 23 51 8 153 269 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
E. Karlsson 82 21 45 7 66
M. Stone 80 26 38 21 64
K. Turris 82 24 40 5 64
B. Ryan 78 18 36 5 54
M. Hoffman 79 27 21 16 48
M. Zibanejad 80 20 26 0 46
C. MacArthur 62 16 20 -6 36
M. Michalek 66 13 21 3 34
D. Legwand 80 9 18 1 27
A. Chiasson 76 11 15 -5 26
 
GOALIES: W L OT Sv% GAA
C. Anderson 14 13 8 .923 2.49
R. Lehner 9 12 3 .905 3.02