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Melnyk gives Canadian skiers a lift

Win2010.ca initiative to help fund Vancouver Olympics medal drive

Monday, 26.10.2009 / 2:30 PM / Features
By Rob Brodie  - OttawaSenators.com
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Melnyk gives Canadian skiers a lift
It’s a win-win initiative for Canada’s top alpine skiers.

Ottawa Senators owner Eugene Melnyk announced today on behalf of Alpine Canada the launch of Win2010.ca, a fundraising effort designed to lend a financial hand to get the country’s top skiers on the podium at the Vancouver 2010 Winter Olympics.

Win2010.ca is offering 3,000 special Alpine Canada memberships, priced at $100 each, which include two-year subscriptions to Ski Racing Canada magazine and a one in four chance to win more than 700 prizes valued at $250,000. All proceeds from the initiative will go directly toward the funding of housing and feeding national ski team athletes competing in Vancouver 2010.

Melnyk, who is an avid skier along with his daughters, Anna and Olivia, purchased the first 300 memberships for friends and family to help launch Win2010.ca.

“I know from 25 years of business experience that one cannot achieve success without the help of others,” said Melnyk, who unveiled his new initiative at a press conference Monday at the Hockey Hall of Fame in Toronto. “For me personally, Win2010.ca captures the essence of that spirit. It’s a chance for Canadians to help Canadians.

“Win 2010.ca is a call to action from our athletes. It’s an exciting chance for an exclusive group of 3,000 Canadians who love sport to come together and help Canada’s national alpine team carry our country’s hopes and dreams when they compete at the 2010 Olympics.”

Alpine Canada president Gary Allan applauded the financial benefits that will be provided by Win2010.ca.

"It’s a chance for Canadians to help Canadians. Win2010.ca is a call to action from our athletes. It’s an exciting chance for an exclusive group of 3,000 Canadians who love sport to come together and help Canada’s national alpine team carry our country’s hopes and dreams when they compete at the 2010 Olympics." - Eugene Melnyk
“Our objective is to win (Olympic) medals in Whistler,” he said. “With the tremendous support shown by Mr. Melnyk today, and his call to action for others to get involved, we have a terrific boost to our plan.

“We want to ensure our athletes and supporters know that no short cuts were taken that could result in post-Games regrets. The raffle unveiled today enables us to reach closer to our goals while providing participants with an incredible opportunity to win one of the many quality prizes.”

Those prizes include an all-inclusive trip for two to the Mike Wiegele Helicopter Skiing Resort with members of the Canadian alpine ski team, Miele dishwashers, tires provided by Continental Tire, Panasonic televisions, computers, skis and national team apparel.

The Win 2010.ca program further extends Melnyk’s long history of supporting amateur sport in Canada. He contributed $1 million to start up Patrons of Sport, a joint venture with the non-profit CAN Fund organization, whose sole mission is to raise funds and awareness for Canada’s amateur athletes.

To learn more about the Win2010.ca initiative, click here.

Watch CTV Ottawa's coverage of today's event here.


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