OTTAWA - The Ottawa Senators and Coca-Cola Canada announced today the extension of their long-standing partnership with a new multi-year sponsorship agreement.

"Having recently completed our 20th anniversary season, we are thrilled to extend our strong relationship with one of our original partners in Coca-Cola," said Cyril Leeder, president of Senators Sports & Entertainment. "Coca-Cola has been a major partner and supporter of the Senators since we have entered the National Hockey League and their valued strategic initiatives allow us to offer some of our most affordable seats to our fans, specifically the very popular Coca-Cola Zero Zone. We thank Coca-Cola for their continued partnership and support and look forward to having them share in the future successes of the franchise."

Coca-Cola will continue to offer the brands of choice at Scotiabank Place during all Senators games, in addition to concerts and other events in the building. The Coca-Cola Zero program will continue to deliver an enhanced experience for all fans. As well, both Coca-Cola and the Senators look forward to creating special fan interaction through some exciting unexpected moments.

"We have been a partner with the Senators since their return to the NHL and it is our honour to be able to continue our commitment to the team," said Robert Fleury, sales unit vice-president, Eastern Canada. "The Ottawa Senators are a vital part of this community, not just in providing us with great hockey to watch, but also in serving the people of Ottawa. As a local business, with employees who live and work in the Ottawa region, we look forward to working with the Senators to make it possible for hockey fans to see the greatest players in the world in a fun and family oriented environment."

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